Who we are

We Carry the Brand. You Play the Game.

At Looper Lids, our philosophy is rooted in the oldest tradition of the game: the relationship between a player and their caddie.

Founded by Josh Lueck and Mike Robertson, Looper Lids was born from a shared history on the fairways of the nation’s premier clubs. Before we were business partners, we were professional "loopers"—spending years reading greens, calculating yardage, and anticipating the needs of players at the highest level.

We learned early on that doing things the "right way" isn't ambiguous. In the caddie yard, it means showing up early, keeping up, and having the answer before the question is asked. Today, we apply that same relentless service ethic to custom headwear.

The Team:

 Mike Robertson (Operations & Design) brings a legacy of craftsmanship to the table. Raised in Tennessee, Mike grew up in the industry, learning the art of screen printing in his father’s shop before honing his skills in process management at Dana Incorporated and merchandise production at TBG Merch. He ensures that every stitch, patch, and colorway meets a standard of excellence.

Josh Lueck (Client Relations) is a Traverse City native who calls the prestigious Kingsley Club his second home. With over a decade spent navigating the greens and the unique culture of Northern Michigan, Josh understands that premium products are about more than just fabric—they are about the experience and the relationships they build.

We traded our bibs for a business, but the mission remains the same: We handle the heavy lifting and the details, so you can walk the course with confidence.