Our Take on custom headwear for online retailers & content creators
Joshua Lueck Joshua Lueck

Our Take on custom headwear for online retailers & content creators

Online brands and content creators live in a digital-first world — but real growth happens when that presence carries into the real world. This post explores how intentional merchandise, TapCap technology, and flexible fulfillment turn supporters into everyday brand ambassadors.

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Our take on custom headwear for events/outings
Joshua Lueck Joshua Lueck

Our take on custom headwear for events/outings

Great events don’t end when the last score is posted. This post breaks down how thoughtful headwear, intentional planning, and TapCap technology help events, tournaments, and fundraisers run smoother and stay connected long after the day is over.

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Our take on custom headwear in the golf industry
Joshua Lueck Joshua Lueck

Our take on custom headwear in the golf industry

In golf, branded headwear isn’t about logos — it’s about experience. This post explores why golfers wear the gear they do, common merchandising mistakes courses make, and how thoughtful headwear (and TapCap technology) can extend the golfer experience far beyond the round.

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Course Breakdown: Emerald Vale
Joshua Lueck Joshua Lueck

Course Breakdown: Emerald Vale

Emerald Vale is truly a hidden gem in Manton, Michigan. A fun layout will keep you guessing while you navigate the course. Learn all the secrets here!

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Course Breakdown: Bahle Farms
Joshua Lueck Joshua Lueck

Course Breakdown: Bahle Farms

Take a ride on the roller coaster that is Bahle Farms. Please remain seated in your upright position for your own safety while flying down the slopes on property.

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Course Breakdown: Elmbrook
Joshua Lueck Joshua Lueck

Course Breakdown: Elmbrook

Elmbrook is a short, undulating golf course with some of the fastest greens in Northern Michigan. Your short game must be on point to score well here!

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Course Breakdown: The Bear
Joshua Lueck Joshua Lueck

Course Breakdown: The Bear

You don’t win a fist fight against a real bear..and you’re probably not going to with this fight against one of the Golden Bears’ (Jack Nicklaus) toughest golf courses. Read this breakdown and maybe you’ll get to throw a punch or two.

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Course Breakdown: El Dorado
Joshua Lueck Joshua Lueck

Course Breakdown: El Dorado

The month of May will be be breaking down El Dorado golf course in Cadillac, Michigan. A favorite for those traveling up US 131 looking for a fun round while heading North! Lots of to learn, do it here!

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Course Breakdown: Champion Hill
Joshua Lueck Joshua Lueck

Course Breakdown: Champion Hill

Some say the most fun a guy can have with his pants on is golfing. Especially true at the lovable Champion Hill golf course. Become an expert here!

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Course Breakdown: Grandview
Joshua Lueck Joshua Lueck

Course Breakdown: Grandview

One of the prettiest holes in all of Michigan may also be one of the toughest. The #5 par 3 at Grandview is worth the trip out to Kalkaska! The rest of the course is a maze of trouble. Check out this guide for some help!

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Course Breakdown: Kingsley #18
Joshua Lueck Joshua Lueck

Course Breakdown: Kingsley #18

Here is a picture of the green at the 18th. I snapped this photo a few years ago because I couldn’t believe how perfect the wild flowers matched this guys shorts. Something tells me he dressed himself that morning.

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Course Breakdown: Kingsley #14
Joshua Lueck Joshua Lueck

Course Breakdown: Kingsley #14

My favorite hole at the Kingsley Club! Cover photo is property of The Fried Egg and for sale on their site. Thanks for the image!

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Course Breakdown: Kingsley #13
Joshua Lueck Joshua Lueck

Course Breakdown: Kingsley #13

The short par 4 13th’s green complex demands different angles to attack different pin positions. I’ve broke down each position. This is the most in-depth breakdown yet!

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Course Breakdown: Kingsley #12
Joshua Lueck Joshua Lueck

Course Breakdown: Kingsley #12

A distracting tee shot leads to a sneaky green at the par 4 12th. This hole kicks off the best stretch of holes at the Kingsley Club.

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